I am very much looking forward to the 12th PASCAL conference in Catania where I am presenting in the cultural strand. I hope that I may be able to provide something there as my experience from PASCAL comes from my dual position – working both as a researcher for Linköping University and The Nordic Centre of Heritage Learning & Creativity, and as managing director for the Jamtli Foundation which primarily runs one larger and three smaller museums in the region of Jämtland in the middle of Sweden.